The world famous brand is ready with its new star for it’s ‘What are you made of?’ TAG Heuer campaign and after Leonardo DiCaprio and Tiger Woods its apna SRK who is going to star in the ad campaign.
SRK says, “This campaign is special and different. It’s very rich and intense in its look and appeal and makes me feel closer to the watch than ever before. The attitude has never been to sell more watches, but to bring to you a different lifestyle based on precision, perfection and passion.”
Photographer Atul Kasbekar says,“This 2009-10 campaign is a major evolution of ‘What are you made of?’ It epitomises mental strength and human accomplishments through the likes of Shah Rukh Khan, Maria Sharapova, Lewis Hamilton and Leonardo Di Caprio.”
“The campaign is extremely smart and elegant. We’ve used beautiful clothes to match the character of this campaign. There is a strong sensuality between Shah Rukh and the watch that he is wearing.”
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